The CEO’s race for the best P2P lending company in India
Recently P2P lending cap was increased by RBI from Rs 10 Lacs to Rs 50 Lacs. This gave a major boost to the rapidly scaling P2P lending proposition in India. The increased cap is helping fintech players in customer acquisition. Also, it signals a favorable disposition of RBI towards P2P lending. Given this context, here we have for you a quick overview on the CEO’s race for the best P2P lending company in India.
The objective of this post is to explore the nascent sector & understand the industry dynamics which determines the future potential.
P2P lending snapshot
You may have heard about moneylenders providing loans to individuals at exorbitant interest rates. Currently, around 550 million individuals are either unbanked or under-banked. These people find it difficult to get a loan from banks or NBFCs.
Either due to lack of proper credit history, documentation or high cost of service, these segments are deprived of credit from formal financial institutions. Thus, they depend on local moneylenders for their credit requirements.
P2P lending companies are addressing these problems by leveraging technology to reach out to these customers at lower cost.
Additionally, these fintech companies are using machine learning for accurate assessment of a loan application.
P2P lending marketplace
Have you shopped on amazon or flipkart?
P2P lending marketplace works just the same way as these e-commerce platforms. The only difference is instead of products, P2P lending marketplace lists the loan requirements from individual borrowers. As a lender, you can choose a particular loan application and lend money to earn interest rate.
Here is a quick creative –

P2P lending concept
In short, a P2P lending platform connects people looking forward to lend with people looking forward to borrow money at agreed interest rate and tenure.
The lender will receive the money in monthly EMIs comprising of both the principal and interest component.
Most P2P lending platforms are providing returns varying from 15% -30% p.a. which is quite decent even if compared with stock market or mutual funds.
Now let us check out certain key facts for candidates spearheading the P2P lending Industry in India.
The CEO’s race for the best P2P lending company in India
With the background above, you would be pondering over choosing the best P2P lending company for your transactions. To make it easy for you, here we have compiled key facts about the Chief Executive Officers who are leading these start-ups.
Key Facts –
S.NO. | Name | CEO | Education | Work Experience |
1 | ANYTIME LOAN | KEERTHI KUMAR JAIN | ISB – MDP IIM Kozhikode – PGCPM Marketing University of Pune – B.E. | 17+ years NCC Ltd., Yes Bank, ICICI Prudential |
2 | FAIRCENT | RAJAT GANDHI | The Air Force School | 35+ years Performics, Zed Digital, Times Group, Times Internet, Bennett & Coleman |
3 | LENDBOX | EKMEET SINGH | IE Business School – MBA ITM – B.E. | 17+ years GSF India, Ashton Consultancy, Accenture |
4 | Cash kumar | DHIREN MAKHIJA | IIM A – MBA RV College Engg VTU | 15+ years Excelsoft Tech., Bharti Tele Ventures, Sify Ltd |
5 | I2I FUNDING | VAIBHAV KUMAR PANDEY | IIM A – MBA T S Chanakya | 15+ years MPS Ltd., Aptara, Gokul Refoils, Amazon, Seaarland Shipping |
6 | MONEXO | MUKESH BUBNA | ICAI | 25+ years Citibank, Western Union |
7 | LENDEN CLUB | BHAVIN PATEL | KIAMS – MBA South Gujarat Uni – B.E. | 13+ years Mandhana, Electronica Finance, I-Peritus, Cholamandalam |
8 | FINZY | AMIT MORE | FMS – MBA St. Xaviers – Bcom | 18+ years Edelweiss, Credit Suisse, ICICI |
9 | Peerlend | SANJAY DARBHA | IIM C – MDP Osmania Uni – MCA | 23+ years Everest Technologies, SKS Microfinance, CTE, ITC |
10 | RUPEE CIRCLE | AJIT KUMAR | IIT Bombay – Dual Degree | 11+ years Axis Bank, Citi Group, Modelytics |
11 | OML | PRAMOD KUMAR AKHRAMKA | ICAI IIM A – MDP ISB – MDP | 26+ years Prism Cemen, Ashok Piramal, Dunlop, MKJ group |
12 | Liquiloans | ACHAL MITTAL | NMIMS – MBA | 10+ years Rentomojo, HSBC, ICICI |
13 | INDIA MONEY MART | RAJESH GUPTA | ICAI | 10+ years Sumedha Fiscal |
14 | Paisa dukan | RAJIV RANJAN | IIM C – MDP SES – B.E. | 19+ years Paisdukan, Welspun, Infosys, Bank of america, Blue Star Info |
Key drivers for the P2P lending race
You may notice that majority of the CEOs above (8 out of 14) are finance professionals. The average work experience varies between 15 to 20 years and almost everyone is a post graduate.
The challenges that lie ahead in front of these CEOs range from human capital to technological capital. Mentioned below are certain key drivers which will make a difference in this race to establish the P2P lending leader!
As the above mentioned candidates gear up for the next phase of growth in P2P lending, these factors would matter.
Critical Factors for success benchmarking
- Technological capability of the team
- Credit Risk Assessment Accuracy, Portfolio Health & Collections Capability
- Data Security & Analytics
- Management Team & Organization Structure
- Brand Preference, Awareness & Recognition
- Regulatory Compliance & Ethical Standards
- Leadership Competency & Strategic Execution
P2P lending players are building a new investment asset class. Trust and Customer Experience are two key aspects which P2P lending companies will need to drive. The robustness, fairness & accuracy of the platform, underwriting algorithms & financial transaction mechanism is another critical factor which would differentiate platforms in future.
Concluding Remarks
In our posts ahead, we will be furnishing more information about each P2P lending player, global perspective and investment strategies to get the maximum returns from this asset class. We will also discuss the key factors to consider while building your investment portfolio from P2P lending.
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Stay tuned as we unravel the P2P lending investments for you.
To continue reading about P2P lending, you may check our post on “How to start with P2P lending?”.
If you are looking for a detailed explanation of P2P lending, you may check our post – “What is P2P lending?”. This post describes the concept in very simple language & covers the basics required to invest or borrow from P2P lending companies.
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